We were formerly using Iterable, but we were seeing so much growth, and as we were scaling we felt the need to move to a more robust platform.” Braze is a customer engagement platform offering cross-channel personalization, AI-driven optimization, and lifetime engagement orchestration. “We’ve been on Braze a little over a year now.
and two in Korea) to serve such a large and diverse audience. What’s in your stack? Martech is critical in enabling a relatively lean team (two members in the U.S. Paek’s team is responsible for social media, interacting with users primarily through Facebook, Twitter and Instagram. or Canada, then we’re going to be promoting different content for you.” “If we know that you live in Brazil, the top five viewers are watching is different from the top five in the U.S. Localization is important, messaging users in their preferred language. My team’s job is to create these more customized, segmented journeys,” said Paek. “What we see is, the more often a user comes to visit us, and for longer periods, the more likely they are to eventually become a subscriber. Subscribers also get access to movies, which are all behind the paywall, as well as priority access to new content.
#Viki rakuten free#
Viki has an ad-supported free model as well as an ad-free subscription model.
remain a priority market, Paek is focused on engagement and retention, creating journeys for new users in the hope of converting them into subscribers. In addition to user acquisition, where the U.S. “An unfortunate benefit of the pandemic has been a huge surge in the number of users we have: people are staying at home, they’re streaming, so streaming businesses have done very well.”įrom acquisition to engagement. “There’s user acquisition - we’re still definitely in hyper-growth mode,” she said. Paek is Director of Integrated Marketing for Viki, and we asked her about her mission. Our dramas are subtitled in almost every language.” “We have users in Europe we have a very large user base in Latin America, so we have a lot Spanish and Portuguese-speaking viewers. “We’re a service that’s global,” said Paek. Viki has nine or ten million followers across the main social platforms, Paek recalled, but the company does not publicly share audience numbers for its actual service. How big is Viki’s audience? “Millions and millions and millions,” said Karen Paek, laughing.
#Viki rakuten movie#
Catering to the bottomless appetite for Korean and other Asian TV and movie content is Viki, a division of Rakuten. But there are many such fans, not just in South Korea, but here in the United States and around the world. If you’re not familiar with “Healer,” “W” or “My Love From the Star,” and your heart doesn’t beat faster at the mention of Ji Chang-Wook, the chances are you’re not a fan of K-dramas.
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